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This specialized study guide is tailored for Indira Gandhi National Open University (IGNOU) students enrolled in the Post Graduate Diploma in Agribusiness (PGDAB). It focuses on the subject MAM 54 – Marketing Management for Agribusiness, a key component of the PGDAB curriculum, offering a well-organized and time-efficient resource for exam preparation and academic clarity.The content is designed for smart learners, providing quick readable notes that cover important concepts, practical applications, and exam-relevant content in just 130 to 150 pages. The book is printed on premium 80 GSM white paper, making it reader-friendly and ideal for frequent reference. Whether you're preparing for IGNOU term-end exams or completing assignments, this book serves as an essential revision partner.Inside, you'll find a well-structured question bank, including previous years' important questions and carefully selected high-yield topics. The notes simplify the complexities of marketing in the agribusiness sector, helping learners understand strategies, market dynamics, distribution, pricing, and rural consumer behavior with clarity and precision.Key Features & Key Benefits:Based on IGNOU’s official syllabus for MAM 54 – Marketing Management for Agribusiness (PGDAB).Compact and focused content within 130–150 pages for rapid understanding.High-quality 80 GSM white paper ensures comfortable and long-lasting reading.Includes previous year questions, key topic highlights, and a full question bank.Perfect for both regular study and last-minute exam revision.Supports self-paced and efficient learning for IGNOU students.Why Choose This Book:Structured to meet the academic needs of IGNOU PGDAB students.Helps in mastering marketing concepts specific to the agribusiness domain.Saves time by focusing on what matters most for exams.Ideal for working professionals and distance learners seeking targeted content.Provides real exam insights through previously asked questions and practical summaries.Details:This IGNOU MAM 54 – Marketing Management for Agribusiness book, part of the Post Graduate Diploma in Agribusiness (PGDAB), is composed of 130 to 150 pages of streamlined, quick readable notes. Printed on 80 GSM white paper, it includes important questions, solved previous year papers, and topic-wise summaries. This guide is crafted to boost IGNOU learners' confidence and improve exam outcomes with focused study material built for success.